2012年09月25日
Operating promotional gifts
In the implementation of promotional gifts, advertising work is a priority, if the gift promotion as a war of words, then, save advertising is " when cut a road. Build bridges across the rivers, " the vanguard. Advertising planning must be consistent with the promotional gifts the target consumer groups in the region, population distribution, buying habits, the place of purchase, interest jiangzuo and other elements of the character. Have a definite object in view of the promotion places, methods, promotional reasons, gifts recommended message out.
A company in a southwestern city organized large-scale promotional activities, allegedly for organising this event, light is a gift on the production of millions of yuan. Before the event of the company in local television, radio, newspapers and other media to carry out a large-scale publicity, set in a park in the city. Is beyond all expectations, the beautiful, that day early in the morning, the original weather rain the sky suddenly blustery, began to rain cat and dog. The company immediately notify the media, the activity time changed to third days. But unfortunately, the local branch executives simply in a TV station made a text ads, results in addition to the rain arrived on the scene and then disappointed some consumers, other consumer seen after did not notice also paid no attention, the results on the third day, the enterprise placed formidable one can imagine the lineup to meet the customer, the results. The sparse population flowing Top Secret Ltd away some gifts, in the afternoon, almost no people, a large number of staff at the scene got mad, this enterprise all had to come to front hard.
What is the purpose of sending gifts? Of course, is to attract consumers to buy the product. Therefore, it gives us a question, what do you take to attract customers? Can you send key chain keychain that send, send customers using the product booklet called a brochure? There is no doubt, is certainly not the. So we must give you a gift and a louder " Tuba " is not only a loud and GetWord name, the most important is to have with the product 's unique selling point hook.
Procter & gamble on planning head and shoulders shampoo gifts, to send a gift of a mint head and shoulders shampoo instruction manual, it was named " cool head and shoulders to cool shampoo " tips " "; and to store owner gift sale Handbook, also named " small shop know-all " so that the store owner think to get this manual, the sale of products is simple and fast. We are often in Macdonald, KFC gifts advertising to see, they are often put in several World Cup star plastic figurines called " cool star party. ".
If you want to give your gifts to choose good first name, first of all we should feel out the marketing goal of consumer groups like what? Be sensitive to, guanggaoliping recent hot spots that they concern or excited, then these elements and sell the product itself core interest combination.
A company in a southwestern city organized large-scale promotional activities, allegedly for organising this event, light is a gift on the production of millions of yuan. Before the event of the company in local television, radio, newspapers and other media to carry out a large-scale publicity, set in a park in the city. Is beyond all expectations, the beautiful, that day early in the morning, the original weather rain the sky suddenly blustery, began to rain cat and dog. The company immediately notify the media, the activity time changed to third days. But unfortunately, the local branch executives simply in a TV station made a text ads, results in addition to the rain arrived on the scene and then disappointed some consumers, other consumer seen after did not notice also paid no attention, the results on the third day, the enterprise placed formidable one can imagine the lineup to meet the customer, the results. The sparse population flowing Top Secret Ltd away some gifts, in the afternoon, almost no people, a large number of staff at the scene got mad, this enterprise all had to come to front hard.
What is the purpose of sending gifts? Of course, is to attract consumers to buy the product. Therefore, it gives us a question, what do you take to attract customers? Can you send key chain keychain that send, send customers using the product booklet called a brochure? There is no doubt, is certainly not the. So we must give you a gift and a louder " Tuba " is not only a loud and GetWord name, the most important is to have with the product 's unique selling point hook.
Procter & gamble on planning head and shoulders shampoo gifts, to send a gift of a mint head and shoulders shampoo instruction manual, it was named " cool head and shoulders to cool shampoo " tips " "; and to store owner gift sale Handbook, also named " small shop know-all " so that the store owner think to get this manual, the sale of products is simple and fast. We are often in Macdonald, KFC gifts advertising to see, they are often put in several World Cup star plastic figurines called " cool star party. ".
If you want to give your gifts to choose good first name, first of all we should feel out the marketing goal of consumer groups like what? Be sensitive to, guanggaoliping recent hot spots that they concern or excited, then these elements and sell the product itself core interest combination.
Posted by kuama at 18:11
│gift
